Rebrand for tech for good coop Dot Project
Since 2016, Dot Project have supported over 800 charities and national funders to deliver hands-on technical support, learning programmes and coaching to build confidence in technology amongst teams and leadership.
They were ready for a re-brand to better convey their values and vision - ‘a world where people and organisations thrive collectively” - and reflect their growth.
Partnerships are core to their model, so we created a bold visual device of two dots to represent Dot Project and the teams they work with. Grammatically, a colon is a connector, used to add or enhance, meaning that two parts are bonded together.
We paired the dot graphic device with some hand drawn pen marks and a suite of illustrations by Inkpot and Pen. Dot’s work is in the technology space but they are all about people.
Francesca Allen
Brand design
Laura Malan
Strategy
Fran Cook
Brand design
Luke Norton
Creative Direction
“Working with the team was a fantastic experience! As a co-op, we’re quite unique in what we do and how we do it. Fran and Chess understood our complexities quickly, and managed to visually capture our essence perfectly. Was a joy to work with them - our project was the perfect balance of fun, creativity and excellent project management.”
