Brand design for a new Substack newsletter exploring chronic illness grief
GriefSick is a groundbreaking new Substack newsletter to ‘explore and bear witness to chronic illness grief, a painful and common experience that lacks infrastructure, language, awareness and a place in culture’ by Emily Bazalgette.
The brand identity uses paintings and artwork as backgrounds with a bold sticker logo device to place on top. Painting and creating is a way for people with chronic illnesses to connect with the outside world, and express different states and emotions. The nature of paint as a medium: it bleeds out, blurred lines representing the uncertainty of life with a chronic illness. In the future, GriefSick will commission spoonie artists to contribute.
Laura and Fran worked with Emily across the brand, strategy and launch as part of our new Lift Off offer: a creative cocoon to birth big, beautiful ideas the world needs. Intentionally slow and considered, meetings in the forest and herbal tea blends made by Laura. More on this soon ✨.
Sign up to Griefsick here, and share with anyone who may benefit.
Laura Malan
Strategy / Creative Direction
Fran Cook
Brand design
