Francesca Cook
Francesca Cook

UK Trauma Council

Visual identity and website design for newly-formed council specialising in childhood trauma.

SERVICES
Visual identity design | UI design

PARTNER hertech

 

UK Trauma Council is an Anna Freud Centre project aiming to create a world which nurtures and protects young people following trauma, actively supporting communities and providing a national hub for learning, training and policy guidance.

Alongside the incredible, dedicated team at Anna Freud, our role was to design the visual identity, website, and full digital build, for the launch of this new and much-needed council.

The identity created represents the human psyche. The logo inspired by concentric yet imperfect tree rings, was developed from the the idea of ‘surrounding conditions’ – a visual analogy of a child’s development. The association of trees with protection, wisdom, transformation and liberation was also part of our rationale.

Visit the UK Trauma Council website >

UK Trauma Council website homepage displayed on a Macbook Pro on a yellow background with circle patterns
 
“From the first pitch the team were professional, collaborative and immensely creative. Ours was a challenging project with multiple audiences, stretching ambitions and an exceptionally demanding timeline. They challenged and supported us, keeping us on track, delivering an outstanding product on time that exceeded our brief. Communication was clear and prompt, and the team were endlessly good humoured despite the pressures. I could not recommend them more highly.”
— Eamon McCrory PhD DClinPsy, Co-Director of UK Trauma Council
 
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