Social media identity for neurodiversity and mental health platform
Social media identity for Unsetting Expectations, a ‘community of authenticity & vulnerability that drives humanity forward by inspiring storysharing. Real stories from real people.’
Franka set up Unsetting Expectations whilst recovering from work addiction and perfectionism. She started writing about her journey and had a huge response, and people started sharing their experiences inspired by her vulnerability. This led to setting up the platform.
Franka worked with Hello Katy on the branding and identity, before handing over to us to create and roll out a social media identity.
Check out Unsetting Expectation’s Instagram.
Fran Cook
Design